Strava is a social-fitness community of millions of athletes from hundreds of countries. Strava athletes range from casual to professional and some can be obsessed with their fitness data. Strava's Year In Sport is something athletes look forward to but is also a valuable recruiting tool via social media shares. The client wanted to avoid the shortcomings of a prior relationship: lack of control/ownership, difficulty with social sharing.
Create a shareable, interactive experience inclusive of all types of athletes that wouldn't just highlight peak performances. Integrate the experience within the Strava site and collaborate with their developers to give Strava complete ownership.
The experience was built in React using Contentful CMS. I was able to modify my prototypes to work in React and help other developers build the additonal data visualizations. We collaborated closely with the Strava tech team to get the data we needed and to integrate the experience into the Strava site. More info and demo available by request. View screen recording